Seeing businesses grow with clever use of print never gets tiresome. We love seeing the inventive and fun ways small businesses use our products. That’s why we decided to shine a spotlight on an independent start-up in Fife - The Cake Neuk @ The Manse
Niki began her journey to fit perfectly with her career in Home Economics. Rolling up her sleeves, she began creating homemade cakes and bakes such as scones, flapjacks, and deliciously special sweet treats like Limoncello Drizzle and Easter Fudge. Housed in a shed, the venture quickly became popular with locals but with a desire to call in footfall, Niki opted to add some marketing to the mix.
As any small business owner knows, it is as important to perfect the raw product as it is to package and promote your products professionally. That’s where we were able to support with labels and signage.
“With many years’ experience of baking and cooking as a Home Economics teacher, I thought it was time to make more use of my skills, so I launched my new business venture – a Cake Shed in the East Neuk of Fife!
What to make?
How much to make?
How much to charge?
These were all challenges I worked my way through, and then it suddenly hit… advertising! Social media was fine and worked well with the local online community, but being in a hot spot for visitors and tourists, I needed to reach out to other potential clients, passing trade and local holiday makers.
I scanned around a few websites with confusion, but then came across Tradeprint. Lots of print ideas and suggestions, everything I wanted in one place. Pricing was competitive, even though I’m a small customer. Free deliveries, short delivery times and lots of good ratings, so I took the plunge.
I didn’t realise how easy they could make it for a print-newbie, but I ordered my very own personalised outdoor signage to entice the passers-by, custom labels for my paper cake bags to promote my Cake Neuk brand, and I’m all set! It also helped me promote my sustainability requirements for packaging and help bring in the customers to the shed.
Once the print was ordered, all the communications were timely and clear. Orders were all delivered on time (actually, delivered early), and the print looks great, gives a real professional look to my new business. I’ve never been one for graphic design, but their online designer was super easy to use. Tradeprint was like the Amazon but for print - everything you need in the one place, at the right price with expert service. Definitely be ordering more from Tradeprint as my business grows!” - Niki, The Cake Neuk @ The Manse
We have it on good authority that now Niki is up to speed with using the online designer, she’s looking to add banners and posters to her marketing plan.
You can design any of our products online using the drag-and-drop canvas. Upload your own photos, add text, generate QR codes, add patterns, backgrounds and royalty-free imagery.