How Loom Deli Uses Print to Build Their Brand, One Cup at a Time

Tradeprint + Loom Deli Case Study

Loom Deli is a vibrant community hub in the Old Mill Complex on Brown Street, Dundee. Founded in October 2025 by the team behind the well-known Cheesy Toast Shack in St Andrews, Loom Deli was built to bring fresh, locally sourced food to Dundee in a warm, welcoming space where people can relax, eat well and enjoy great company.

From signature sandwiches and triple-cheese melts to breakfast ciabattas, iced matchas, and speciality coffee, Loom Deli has quickly become a favourite spot for locals, whether they are eating in, grabbing a takeaway, or getting deliveries via Deliveroo and Uber Eats. The venue is also proudly pet-friendly, with a cute puppaccino on the house for any four-legged visitors.

With a growing menu and customer base, Loom Deli needed a simple way to keep their branding consistent wherever their products went, from the door to customers across the city.

How Loom Leveraged Stickers and Labels to Promote Their Brand

For a young hospitality brand, consistency is everything. Loom Deli offers a wide range of products across dine-in, takeaway and delivery, and each of these touchpoints needed to feel unmistakably "Loom." Packaging, cups and takeaway items all needed a way to carry the brand consistently, without adding complexity to a busy kitchen and counter operation.

The team also recognised the value of word of mouth, particularly on social media, where customers regularly share photos of their food and drinks. Loom Deli needed their branding to travel well in these moments, turning everyday takeaway drinks into small, shareable pieces of marketing.

Loom Deli turned to us for our printed labels on a roll that could be applied across their range of takeaway products. The stickers gave the team a flexible, low-cost way to bring consistent branding to items that would otherwise be generic, from coffee cups to packaging used for their sandwiches and melts.

The result is a cohesive look across the whole Loom Deli experience. Whether a customer is picking up an iced blueberry matcha or a bacon ciabatta, the branding is clear, consistent and instantly recognisable.

Their chosen labels were a great fit because they arrive on rolls, ready to peel and use by hand. You can specify how many labels per roll you’d like, what paper type you’d like and any special finishes. Loom are partial to adding an anti-scratch varnish finish on their labels and combine a mixture of classic labels with a polypropylene deluxe silver label.

The team at Loom Deli also bought our classic flyers to use for promotions and loyalty vouchers.

The Social Impact

According to Nicole Mudie of Loom Deli, the stickers have played a key role in the business's marketing, well beyond their original purpose.

"The printed products from Tradeprint, namely the stickers, have really been instrumental in maintaining our branding throughout a range of products that we offer. I have found that this has been ideal in terms of social media sharing, as our customers often post pictures of their takeaway drinks which feature the stickers, and this really helps to promote our brand to a wider audience!"

Because Loom Deli's customers are already sharing pictures of their drinks and food online, the branded stickers do double duty. They protect brand consistency in store while also acting as a quiet but effective form of advertising every time a customer posts a photo. Each cup shared on Instagram or Facebook becomes a small piece of organic marketing, extending Loom Deli's reach to a wider audience without any extra effort from the team.

You can connect with Loom Deli on Instagram or Facebook

Loom Deli (@loomdeli) • Instagram profile

Loom Deli | Dundee | Facebook

Branding Is The Key To Recognition

For a business like Loom Deli, branded stickers offer:

• Consistent branding across every product, from drinks to sandwiches to packaging
• Low effort, high impact marketing, as customers do the sharing on social media
• Flexibility, with stickers easy to apply across a wide and evolving product range
• A cost-effective way to reinforce brand identity without redesigning packaging from scratch

Get the Same Results for Your Business

Whether you are running a busy café, a growing deli, or any hospitality brand looking to stand out, printed stickers are a simple and effective way to keep your branding consistent and get your customers talking.

Explore our range of custom stickers and labels and see how easy it is to bring your brand to life on every product you offer.

We also print a range of hospitality products including paper cups, greaseproof paper and paper bags