Election season is big business in the print world. Candidates from across the UK rely on printers and printed materials to raise awareness of their party and political manifesto in order to gain essential support within their constituency. So with local elections on 3 May in many districts across England, print, design and marketing professionals have a great opportunity to boost their business.
How to secure election business
Find your local election candidates
Firstly, check which constituencies are running elections this May, and then find out which candidates are running by checking party websites. You can contact the candidates and their agents via their local party office and offer a complete solution for all their print needs for the entirety of their campaign.
Understand their print needs
Booklets and Brochures
Political parties use Booklets and Brochures to provide an in-depth account of their political manifesto, and distribute to party members and key community members.
Laminated Flyers are ideal for highlighting the key points of their manifesto when canvassing door-to-door.
Understand their pain points
Before you make contact with candidates, do your research. Understanding their pain points and offering thoughtful solutions is a great start to building a relationship. Read up on the electoral process to fully understand their needs.
For example, a typical pain point is the complex Royal Mail’s MailSort service. Never heard of it? Don’t worry – we have you covered. We can ensure all printed materials are delivered to the correct distribution centre in the correct bundle sizes on time and in the correct format, so you, and your clients, don’t have to worry about it.
We also offer an express delivery option, so even if you fall behind, your client will never know. Your clients’ print work will be delivered direct, and on time, perfectly preserving your reputation.
Remember the imprint!
All printed election materials must include the name and address of the printer and promoter. Make sure you don’t miss this and read up on imprints.