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Business |
Ready-to-drink, letterbox-friendly premium cocktails for gifting |
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Milestone |
Winner, Launchpad pitch competition, Business Show London |
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Prize Included |
£1,000 of print from Tradeprint |
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Print supplied |
Banners, signage, postcards, business cards, stickers, labels, merchandise & exhibition materials |
Tradeprint met Letterbox Cocktails at the Business Show in London, where Tradeprint was a sponsor of the £100k Launchpad, a Dragons’ Den-style pitch held in front of a live audience. Letterbox Cocktails won the prestigious award, and part of their prize was £1,000 worth of bespoke print from Tradeprint to support their growth strategy.
Letterbox Cocktails sell ready-made, letterbox-friendly cocktails aimed at the gifting market rather than everyday drinking. The idea is simple but distinctive: premium, hand-crafted cocktails - Espresso Martini, Negroni, Margarita and more - pre-mixed and posted straight through the recipient’s door, with no fridge or bartender required.
Founded in 2023 and based in Bedfordshire, the business has built its identity as a female-led, family-run brand offering a premium, personalised alternative to flowers or wine for birthdays, celebrations, corporate thank-yous and weddings.
Winning the Launchpad in 2024, along with mentoring from one of the judging panel, gave Letterbox Cocktails the springboard to rebrand and refresh its marketing materials, helping to accelerate its position in the gifting market and strengthen the case for further investment.
Since then, Tradeprint has become an ongoing print partner for the business, supplying a wide range of customer-facing materials, from banners and signage to postcards, business cards, stickers and labels, as well as merchandise and exhibition materials for events.
“Tradeprint has been an outstanding supplier for us at Letterbox Cocktails. We’ve sourced a wide range of printed materials, from banners and signage to postcards, business cards, stickers, and labels, all of which are customer-facing and require exceptional quality. Tradeprint consistently delivers to that standard, and we look forward to continuing to work with them as we grow.”
— Jenni Bayliss, Letterbox Cocktails
Since taking the Launchpad prize, Letterbox Cocktails has moved quickly to build on the momentum, with growth across its brand, product range and customer base:
Completed a rebrand, introducing new colours and imagery across the business.
Ordered merchandise, promotional items and exhibition materials through Tradeprint.
Launched a new website on Shopify.
Expanded the product range to include seasonal specials, corporate gifting solutions and improved non-alcoholic cocktail options.
Secured repeat custom through a subscription model, First Class Sippers™, building a growing base of loyal fans.
Built strong brand positioning as a premium, female-led, family-run cocktail brand based in Bedfordshire.
Joined a number of new online sales platforms, widening customer reach — and still growing.
Completed a successful Crowdfunder campaign to fund production of new labels and boxes.
Gained national press and recognition as an award-winning startup disrupting the ready-to-drink space.
Won a number of business awards, including SME Beds Best New Business 2025.
Strengthened the B2B offering with bespoke cocktail gifting for corporate clients, weddings and events.
Built strong community engagement through behind-the-brand storytelling and a growing social media presence.
Secured SEIS approval, enabling further investment to deliver an ambitious growth strategy.
With SEIS approval now secured, Letterbox Cocktails is well positioned to raise investment and deliver against its growth strategy, building on a rebrand, an expanding product range, a loyal subscriber base and national recognition as an award-winning disruptor in the ready-to-drink space. Tradeprint looks forward to continuing to support that growth with the customer-facing print that underpins the brand.