As a print reseller, your product catalogue inevitably grows to keep up with modern printing techniques and to fulfil demand from your customers. While envelope printing isn’t brand new or revolutionary, it is an often forgotten and underestimated marketing tool.
In 2016-17, there were a total of 11.7 billion* addressed letters sent by the Royal Mail in the UK alone. When your client has a new project coming up, help them make an even greater impact by encouraging them to include envelope printing.
Enhance projects with envelope printing
A company rebrand is a huge undertaking and is often outsourced to specialists. A rebrand can be considered when the company wants to change public perception of the brand, to change direction as a company, or simply to update and refresh their image. When a client approaches you for a rebrand, you will be expected to produce their new identity, including a logo and perhaps corporate colours and a slogan too. You will also be expected to produce some initial design work for their company stationery. They are likely to ask for business cards, headed paper and compliment slips, however this is the ideal time to recommend printed envelopes too.
During a rebrand, it is important to receive buy in from both staff and customers. To succeed, your client will rely on their staff to follow the new guidelines and dispose of any old collateral they have at their workstation. Get customers on board with the rebrand by consistently showing them the new image. When your client communicates with their customers following a rebrand, an envelope displaying the new colours and logo will help win them over!
Direct Mail campaigns
The success of Direct Mail campaigns** has been well documented. They regularly receive a greater open rate, recall and conversion rate than their digital counterparts. In the current crowded digital space, direct mail offers a less competitive space.
When your client is looking for a Direct Mail campaign to launch a new product, to promote an existing range, or simply to communicate a corporate message, encourage them to send in a printed envelope.
You can help them achieve a greater impact by designing an envelope that matches or compliments the enclosed direct mail. If they are sending a new product catalogue, print their most enticing product on the envelope. If they are sending a discount code, tell the recipient on the envelope to encourage a higher open rate. The possibilities are endless!
Benefits of envelope printing
Encourage a higher open rate
Envelope printing helps your client make a professional first impression. For authoritative companies, an envelope printed to display their brand and company name adds weight to the letter to ensure the important documents inside are opened and read.