Promotional packaging is now regarded as a critical piece of the marketing mix, creating a great first impression on the outside and delighting with what lies within!
You've probably noticed that we recently launched some exciting new products to our Promotional Packaging Range and we’re excited to share more about these desirable products. For those of you who are new to these products, they are bespoke cardboard presentation boxes and corporate gift boxes. Boxes go great with custom inserts (such as flyers!) and can be printed on all sides. They can be provided with custom inserts or printed.
What are Promotional Boxes?
Crash Lock Boxes – Versatile and fast to assemble for rapid packaging, the box base simply folds out and clicks into place without any additional tapping or adhesive needed. Ideal for eCommerce and online orders, these are delivered flat packed.
Promotional Boxes – These boxes are a great way to wrap products up in a personalised and unique way. Thanks to their range of shapes and sizes, Promotional Printed Boxes are a brilliant packaging option, ideal for products such as Perfume Packaging or any small retail or food product.
Pillow Boxes – Perhaps seen as the smallest of the promo boxes family, perfect for small items such as jewellery and mainly used for wedding gift packaging and perfume sample sizing. These elegant, stylist boxes are scratch resistant, but you can add a gloss or matt lamination for even further protection.
Here are some tips to consider when preparing boxes for your client:
TIP N ° 1 - SUITABLE SIZING
If your customer is selling a range of products, make sure you order the correct product packaging sizes to fit their requirements and ensure that their products fit perfectly. To give you an idea, these are the following dimensions:
Pillow starting sizes:
Our range of sizes start from 60mm x 80mm x 20mm right up to 190mm x 310mm x 45mm (width x depth x height).
Promotional starting sizes:
Our range of sizes start from 20mm x 20mm x 50mm right up to 200mm x 200mm x 200mm (width x depth x height).
Crash Lock starting sizes:
Our range of sizes start from 40mm x 40mm x 100mm right up to 200 x 200 x 200mm (width x depth x height).
TIP N ° 2 – PACKAGING MATERIAL
Before placing your order, remember we print on 380gsm SBS Paperboard. SBS or "Solid Bleached Sulfate" is a bright, fully bleached paperboard sheet with smooth surface characteristics for printing, making it perfect for packaging. This type of board is widely used in the packaging industry as it has both excellent print reproduction and finishing properties. Your box will arrive flat and have creased edges to make assembly easy.
TIP N ° 3 – PROVIDING ARTWORK
For all packaging you should provide artwork in CMYK colour only and allow 5mm bleed on all sides. You’ll also need to provide two files:
- One with only the packaging artwork
- The second file with the artwork cut and crease template overlaid.
You can download all the templates from any of our product pages. Once your artwork is ready, watch your promotional package come to life!
TIP N ° 4 – GAINING NEW BUSINESS
A personalised and stylish product will look polished secured in a branded promotional box! Past projects can also be used to help widen your market! From here you can use your previous samples to reach out to other customers in the same market to showcase your products and these easy to assemble boxes.
What are your tips for creating successful packaging?
Feel free to share your ideas or challenges.
Want to know more about our range? If you're an existing customer or not, why not view our Packaging products. Allow Tradeprint to supply you with the finest online print service dedicated exclusively to the print, design and marketing community.