Meet FEEFO’s Treefo

Our review partner FEEFO has created a tree planting project created to plant a tree for every customer review they collect. It is a quietly powerful idea that aims to transform feedback into environmental action. In a world where your reviews build trust, Treefo has added impact into the mix.

What is Treefo?

Treefo is a sustainability feature that funds tree planting projects for every customer review collected.

Instead of your reviews being only digital experiences, they become part of a larger system. Each piece of feedback contributes to reforestation efforts, giving you a feel-good reason to share your experience.

It’s a simple premise:

• You leave a review
• A tree gets planted
• 81% of customers expect businesses to help improve the environment
• Two-thirds trust brands more when they commit to sustainability
• 57% say sustainability influences their perception of a brand

And that simplicity is part of its magic.

Why Treefo Matters

We are at the forefront of sustainability in print. We have our own incentives such as our promise to eliminate problematic plastics, our banner return scheme, our introduction of more sustainable, recyclable print products, our commitment to sustainable forestry and FSC® & PEFC-certified products and our aspiration to be net zero by 2040. Read more about that in our Environmental Policy

FEEFO has done some research on the importance of sustainability measures for businesses.

Treefo taps directly into this shift. It aligns their review strategy with environmental values, which it hopes, in turn, will change passive feedback into active contribution.

How Treefo Works

Treefo slots neatly into our existing business reviews:

1. We have chosen to be part of FEEFO’s Treefo scheme
2. You leave feedback as you normally would
3. Tree planting happens behind the scenes. Feefo works with trusted partners to deliver the reforestation projects.

Even better, these trees aren’t planted in isolation. Feefo partners with organisations focused on large-scale reforestation and community impact, ensuring each tree contributes to something bigger. Read more about Ecologi

At its core, Treefo is actively reframing a familiar business activity and offering people the chance to passively help towards reforestation. You’d leave a review anyway if you felt so inclined, and in so doing, you’ve inadvertently added to reforestation.

“Treefo is a clever fusion of two powerful forces: customer voice and climate action. Treefo simply redirects that energy into something regenerative. We already collect reviews, and we know from our own experience that sustainability matters to our customers. We see this as a boon for something our customers are already doing,” Anthony Rowell, Sales & Customer Success Director & Sustainability Lead