Boundary Print And Mail Solution from Tradeprint.
At the Tradeprint Specialist Election Team, we’re excited to introduce Boundary Print and Mail. This service is your all-in-one solution for effective communication, ideal for political parties, MSPs, MPs, councils, health authorities, and other public sector entities.
Our expertise shines in pinpointing the exact locations for your leaflet distribution. Whether it’s across the entire UK or specific local areas, we ensure your message reaches the most impactful audience. This targeted approach helps you maximise your marketing budget and enhance the reach and impact of your campaigns.
With Boundary Print and Mail, you can enjoy a seamless experience. We take care of everything from area mapping and printing to data management and distribution. Say goodbye to the hassle of coordinating with multiple suppliers – we handle it all, making your campaign process smooth and efficient!
North East Scotland – Aberdeenshire North & Moray East Constituency
What is Boundary Print and Mail?
Boundary Print and Mail is like your campaign’s reliable partner. Imagine having a series of flyers or letters that you need to distribute to specific areas in the UK, perhaps for an election, a local council initiative, or to disseminate essential information. That’s where we step in!
We’re all about ensuring everything runs seamlessly, from the beginning to the end. Our process starts with pinpointing the exact locations for your materials (that’s the boundary mapping part). Then, we take care of printing everything in high quality, managing all the necessary data, and handling the distribution. You have the flexibility to choose whether your items are delivered directly to people’s homes, sent through mail, or distributed by our dedicated teams in specific areas.
The highlight of our service is its precision. We guarantee that every household or individual in your targeted area receives your message, ensuring no effort or resource is wasted. With Boundary Print and Mail, you can rest easy, knowing your campaign is effectively reaching the right audience, efficiently and without any unnecessary expenditure.
Tradeprint has been printing for political parties across the UK, especially in Scotland and the North of England, for a long time. One of our standout features is our flexibility—we have no limits and can serve all corners of the UK.
Our team of experienced professionals is committed to partnering with you every step of the way. We take the time to really understand what you need and what makes your campaign unique. By doing this, we can create a customised plan that not only meets but exceeds your expectations. We’re here to ensure that the service you receive is perfectly aligned with your goals, providing a tailored solution that truly stands out.
Our expertise in targeting UK council & parliamentary boundaries.
George Cant, our in-house expert, is a true asset to our team, bringing an impressive depth of knowledge and skill. With a remarkable 40 years plus of experience in the industry, George has played a pivotal role in shaping effective campaigns for numerous key and corporate clients, both as an Account Director, Consultant and an Electoral Mail Specialist.
In 2004, George took his expertise to a new level, becoming a Part of the Management Team at Tradeprint where he focussed on Business Development and further developed his expertise in the political campaign sector. Here, he skillfully planned, executed, and evaluated direct marketing campaigns for a variety of clients, especially with the Political Parties and Tradeprint’s Corporate Client Base.
Over the years, George has refined his skills by becoming a key member of the Business Development Team working closely with Anthony Rowell, Sales & Customer Success Direct – Sustainability Lead.
Since joining us at Tradeprint in 2004, George has consistently demonstrated his ability to create and deliver targeted mail campaigns that resonate with clients across various sectors and is considered one of the best relationship men in the business.
His approach to providing comprehensive, end-to-end solutions is a testament to his deep understanding of the market’s unique needs.
Targeting council and political boundaries, why is it important?
Scotland Central – Rutherglen & Hamilton West
We really get the importance of targeting the right areas, especially when it comes to the political, governmental, and public sectors. Whether you’re looking to send out council newsletters, MP and MSP annual reports, or materials for political parties and candidates, we’ve got the perfect solution for you.
The thing is, boundaries often cross through different postal areas, so if you just blanket an entire postcode, you might end up with some challenges. You could end up reaching too many people (which costs extra), sending materials to the wrong council or constituency (leading to potential complaints and harm to your image), or even missing part of your intended audience.
None of these outcomes are what you want. That’s why a smarter, more focused approach is essential. With Boundary Print and Mail, we make sure your message lands exactly where it should, within the specific boundaries you need to target. This way, you’re speaking directly to the right people, without any of the fuss or extra cost.
How targeting specific boundaries can enhance marketing efforts & engagement levels.
Proven Results in Political, Government, and Council Mail
Political mail really speaks to its audience. Did you know that, on average, each piece of political mail gets interacted with 3.9 times by the electorate and reaches about 1.14 people per household? That’s some serious engagement! Plus, it tends to stay in homes for over five days, giving it plenty of time for repeated exposure and engagement. In fact, political mail prompts an impressive 3.31 actions per recipient. With over 70% of these items being opened and read, it really grabs attention.
Even more, about 16% of these mailings start conversations within households… which is exactly what you want!
Leaflet distribution that targets constituency boundaries is super effective for political, government, and council campaigns. The results are seriously impressive.
When it comes to government and council mail, it reaches about 1.16 citizens per household. Not only does it catch attention with an average of 4.7 interactions, but it also hangs around for over 8.5 days. An amazing 75% of recipients open and read this mail, and it sparks discussions in nearly 30% of households. *These stats come straight from JICMAIL.
Savings from Targeting Specific Boundaries
Our approach to targeting local authority and parliamentary boundaries ensures your citizen or electorate engagement efforts are spot on. By printing and mailing only the exact quantity you need for your desired audience, you maximise the impact of your communications while keeping costs down.
This means your target audience gets the info they need, without wasting resources on those who aren’t interested or live outside the area. It’s all about getting your message to the right people, in the right place, at the right time.
Additionally, by using our targeted approach, you’re ensuring that your budget is used in the most efficient way possible. Every penny is spent wisely, reaching exactly the people you want to communicate with. So, instead of a broad, unfocused scattergun strategy, choose our pinpointed solution for guaranteed success in your campaigns. This way, you’re not just spending; you’re investing in a strategy that really works.
Why choose our end-to-end tailored mail solution?
Enjoy a smooth, successful campaign by putting it in the hands of our dedicated team, who understand and share your vision every step of the way. Say goodbye to the hassles of coordinating with multiple printers and distributors, searching for precise targeting, or managing couriers and delivery schedules. With our one-stop solution, you get a single point of contact, a unified team, a streamlined booking process, and a successful campaign – all leading to a stress-free experience for you.
Plus, you’ll gain valuable time to focus on what really matters: crafting your next impactful citizen and electorate engagement strategy.
Choosing Tradeprint for Your Boundary Mail Solution:
When you choose Tradeprint, you’re combining the expertise of a renowned, award-winning printer, ensuring that your campaign is in the best hands.
Most importantly, with us, you’re choosing a winning solution. Tradeprint is a company committed to adding value for our customers, so you can be confident that you’re getting top-notch service.
Don’t wait any longer. Let us help you achieve remarkable results with your next boundary mailing!
North West Scotland – Ross, Skye & Lochaber
Here are some great ways you can use Boundary Mail:
- For your political campaign needs.
- Sending out messages from your local government.
- Distributing council newsletters and important notices.
- Communicating vital NHS and healthcare information.
- Mailing updates about broadband and telecom services.
- Handling council tax and business rate mailings.
- Managing postal ballot packs.
- Sharing Highways Agency updates.
- Informing about local waste collection schedules.
- Spreading the word on environmental initiatives.
- Announcing library events and other community happenings.
- Providing information about national parks.
Get in touch.
If you are interested in learning more about our Boundary Print and Mail service and would like to take the next step in arranging your print, please reach out to us for a chat with one of our Specialist Election Team. We can’t wait to work with you.
Boundary Print and Mail Q&A’s
Do you offer just printing services for campaigns?
Absolutely! Printing is a core part of our services, and we’re more than happy to focus on bringing your campaign to life through high-quality printing. This service is especially beneficial for local activists who need reliable distribution.
Is it possible to target specific Wards with my campaign?
Indeed! We excel in precise targeting. Focusing on specific Wards to reach your audience is something we handle with great attention to detail.
Can I target areas based on the new boundary changes?
Yes, you can! We understand how crucial it is to stay ahead of the curve. That’s why we ensure that your campaign aligns perfectly with any recent or upcoming boundary changes, maintaining accuracy and relevance.