Last year, £1.75 billion was spent on greeting cards in the UK alone. That is the highest amount spent in any year, showing the greeting card industry is booming. From celebrating occasions to congratulations and giving thanks, the average Brit sends 33 cards per year. And a custom greeting card … Read More
Perfect your Pitch with Print
Pitching for clients is tough. Even the best campaign idea won’t make up for a lack of organisation, low confidence, or nerves on the day. So the pressure is always on to deliver, and perhaps the hardest part of agency and freelance work is that pitch for potential clients. Have … Read More
Creative Direct Mail Ideas
We are bombarded with information on a daily basis. With blogs, videos, infographics, podcasts, and social media posts; it seems every time we scroll on our smartphones, new content appears. With so much information vying for our attention, it’s more important than ever to cut through the noise. The use … Read More
How to set up a Spot UV Artwork File in Illustrator
Setting up Spot UV artwork for the first time can be daunting, even for seasoned professionals. And even when you have the process down, you change printer and they require a different set up! That’s why we’re sharing a demonstration to clear up any confusion and show you how easy … Read More
How to set up a Spot UV Artwork File in InDesign
Setting up Spot UV artwork for the first time can be daunting, even for seasoned professionals. And even when you have the process down, you change printer and they require a different set up! That’s why we’re sharing a demonstration to clear up any confusion and show you how easy … Read More
Scott’s been nominated… again!
Tradeprint’s Scott Stockman has been nominated for PrintWeek’s Trainee of the Year 2017, just months after scooping another industry award! Scott Stockman is a Lithographic Printer at Tradeprint. He was working in retail when his cousin recommended an Apprenticeship with Tradeprint, and after 3 and a half years, he hasn’t … Read More
Add Direct Mail to your Marketing Plan in 12 Steps
Direct Mail is an essential part of the marketing mix and it’s even more relevant for printers. What better way to showcase your products to new customers, or remind your current customers of your service than by sending it to them! Plus, InfoTrends conducted research which found that 66% of … Read More
Be unforgettable with these 3 print products
It’s near impossible to think of a single industry which didn’t go through a serious stage of disruption after the internet became easily accessible. Massive disruption was brought to retail with a proliferation of online stores opening and vying for shopper’s attention, Netflix changed how we view television, and even … Read More
How to build your customer base
One of the main concerns for businesses is acquiring new customers. A regular stream of new customers helps to counteract any lost customers, plus brings in fresh revenue along with an opportunity to improve your customer experience. To help alleviate this concern, we’ve provided some actionable advice for high street … Read More
Understanding your Customers and the Print Industry
Our new e-book, 68 ways to grow your high street print business, contains a massive 68 pieces of actionable business advice to help you get ahead of your competitors and grow your business. The first section helps you in building the necessary framework from which to grow your business. It … Read More